🟡 Watch
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🟡 Watch Items
Trends that aren't problems yet but could become one. Metrics trending down, experiments still gathering data, or early warning signals.
Threshold: 10-25% decline week-over-week, or experiments under 2 weeks old.
🔴 Fix Now
ℹ️
🔴 Fix Now
Money being wasted or significant performance drops requiring immediate action.
Threshold: ROAS < 1.0 with spend > $20, or views dropped > 25% week-over-week.
Revenue by Day (Last 30 Days)
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Daily Revenue
Actual order revenue from Etsy and Shopify. Pulled from business_daily.
Source: business_daily table. Orange = Etsy, Green = Shopify.
Etsy Fav Rate
ℹ️
Favorite Rate
Total favorites / total views × 100. Higher = more engaging listings.
Good: > 3%. Great: > 5%. Below 2% = listing needs work.
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Shopify Conversions (30d)
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Shopify Conversion Rate
ℹ️
Shopify Conversion Rate
Orders / sessions × 100 from GA4 data.
Etsy avg: 1-3%. Shopify avg: 1-2%. Above 3% = strong.
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Traffic Sources — Shopify (GA4)
Conversion by Source
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Conversion by Source
Shows which traffic sources actually convert to sales. High traffic with low conversion = wasted effort.
Formula: conversions / sessions × 100, grouped by GA4 channel.
| Source | Sessions | Conversions | Conv % |
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Overall ROAS
ℹ️
Return on Ad Spend
Revenue generated per dollar spent on ads.
Formula: ad revenue / ad spend. ROAS 1.0 = break even. ROAS > 3.0 = healthy. ROAS < 1.0 = losing money.
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Listing ROAS Breakdown
| Listing | Spend | Revenue | ROAS | Clicks | CPC | Action |
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Etsy Product Scorecard
ℹ️
Product Health Score
Composite score based on views, favorites, favorite rate vs shop average, and ad efficiency.
🟢 Health > 70 (strong performer). 🟡 40-70 (needs attention). 🔴 Below 40 (underperforming).
| Product | Views | Favs | Fav Rate | Price | Ad ROAS | Health |
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Shopify Product Performance
| Source | Sessions | Add-to-Carts | Orders | Conv Rate |
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📋 Mission History
| Mission | Agent | Priority | Source | Status | Created | Actions |
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Combined Trend — Etsy vs Shopify (30 Days)
Shopify Sessions (30 Days)